Church Communications: Methods and Marketing

by Katie Allred

Publisher:

B&H

, 2022

Overview

Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.

Key Features

• Outlines how churches can continue advancing the gospel and reach more people using new methods of communication
• Guides the reader through practical steps a church can take to strengthen their digital footprint
• Gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media

Product Details

• Title: Church Communications: Methods and Marketing
• Author: Katie Allred
• Publisher: B&H
• Print Publication Date: 2022
• Logos Release Date: 2022
• Pages: 207
• Era: era:contemporary
• Language: English
• Resources: 1
• Format: Digital › Logos Reader Edition
• Subject: Mass media › Social networking
• ISBNs: 9781430072270, 9781087730172, 1087730171, 143007227X
• Resource ID: LLS:CHURCHCOMMUNICATION
• Resource Type: Monograph
• Metadata Last Updated: 2023-10-09T17:49:50Z

About Katie Allred

 

Katie Allred (MA, University of Florida) founded ChurchCommunications.com and manages the Church Communications Facebook Group that serves as a resource on marketing and communication strategies for over 30,000 church leaders. Previously, Katie was a professor of marketing and software development at the University of Mobile.